'Take It To The Top' Campaign
Online petition against short measures
customers were robbed of £481 million in 2006. Beer drinkers
are being mugged of £1.3m a day! How and why are these crimes
against beer drinkers happening? The answer - short measures.
Recent CAMRA surveys of local authorities' trading standards departments
have revealed that 26.6% of all pints are served over 5% short.
The worst example was 13% short! CAMRA is calling on the Government
to stop this legalised robbery. 76% of pub goers want the Government
to stick to its promise, made in 1997, to ensure that drinkers get
a full pint. Since it made that promise beer drinkers have lost
an estimated £4.5 billion.
CAMRA is launching a national petition calling on Government to
define a pint of beer as a pint of beer and to require licensees
to serve a full pint every time. You can sign up by following this
The code of practice issued by The British Beer and Pub Association
recommends members serve a 95% pint to customers but advise that
if they ask for a top up it should be given with good grace.